Katabat is a named inspired by Katabatic winds that in short, "create order out of chaos." Katabat was created to improve and streamline debt collection, so it prides itself on the values of dependability and structure. The Katabat wind theme also extends to the CEO's personal ties to Nantucket and New England, this is where the symbolic windsock in the logo plays a part. The brand itself already carries so much intention, so it was important for me to preserve that ethos, not design over it.